KIA doubles down on parts and service
← Back to Blog | Posted - May 6, 2013
KIA Motors Jamaica is pouring $30-million to refurbish and expand the parts and service operations at its Chelsea Avenue headquarters, making the company’s total investment in that department more than $60-million. This latest investment comes after sections of KIA’s parts and service department were damaged by fire earlier this year.
KIA’s CEO, said that the company considered several ways to move forward after the fire but decided to double down on our power to surprise”.
The numbers spoke clearly to us and the demand for our service technicians and efficient service was the real deciding factor. So we are doubling-down on our promise to deliver top-notch, genuine service for not just owners of KIAs, but any vehicle,” Moore said.
He continued: I think that is one unknown fact that sets us apart — our technicians are fully capable to service any car, regardless of its make or model and our department is able to provide genuine parts for all our customers.”
He said that the investment is one of the major projects being undertaken by the company this year, saying only that they were preparing to execute major brand building exercises”.
Even today, members of our parts and service team are overseas in training and when they return will train the rest of the department. Overall, we are moving towards becoming a more service-oriented dealer and to live by our motto ‘The Power to Surprise'” Moore remarked.
Guided by the brand’s slogan “The Power to Surprise,” Kia Motors is dedicated to providing customers with products and services that exceed expectations, and the year 2012 was full of surprising new achievements.In 2012, the brand once again toppled its previous year’s best-ever global sales record by delivering 2.72 million vehicles.
Kia has also experienced dramatic qualitative improvement to the brand. Kia Motors entered the ranks of the world’s top 100 global brands according to Interbrand’s Top 100 Best Global Brands list debuting in 87th place with brand value of US$4.1 billion.
Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™.